YOUR NEWS OPERATION BLUEPRINT

THE NUTS & BOLTS - Step-by-step lesssons for creating and sustaining your news operation in both print and digital media. Learn from 28 years of experience in packing punch to the news

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MAKE LOCAL NEWS GREAT AGAIN IN YOUR COMMUNITY - Ten proven steps to creating, building, and making your news operation flourish while keeping it lean.

Independent News Plant Manager Tom Bugbee with Ken Rossignol on right

Hot off the presses!  Following these steps in this course can result in you loading your truck with your first edition in a matter of weeks. Ken Rossignol is shown here with Delaware Printing Plant Manager Tom Bugbee. TIME TO GET STARTED!

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Your News Operation Blueprint 

MAKE LOCAL NEWS GREAT AGAIN WITH YOUR LOCALLY OWNED NEWS OUTLET
What you need to start your own news operation

  • This course will show anyone anywhere how to start their own news organization in print and/or online or rejuvenate, relaunch and enhance an existing media.
  • The best way to counter the trend to central control of the media by mega-corporations is to start anew at the roots of journalism.  
  • You have the passion and you know your area has the need for local news coverage not beholden to large mega-media chains.
I look forward to helping you establish your news operation

I look forward to helping you establish your local news operation

But how do you compete with the out-of-town chains?

Simple.

I have been doing it for 28 years and can show you how to do it too.

How do I know?

  • Because I have done it, and in fact, am still running my own news operation — THE CHESAPEAKE TODAY —  in print and online.
  • This is based on experience, not a theory by a professor filled with ideology and misplaced notions of politically correct journalism.
  • I listened to my readers and was told time and again, ‘we want to know what’s really going on’.
  • This course will show you how to overcome the obstacles and take advantage of the newest technology to assist you in taking part in providing needed news coverage on a local basis.
  • The course will include such detailed steps as in formatting your news, Cartooning Harpooning, Murder University, and digging deep to find the gems of news stories that others miss as well as how to have your readers assist you.
  • Learn how to track down the decision makers and bring advertisers into your operation and keep them in your corner.
  • WATCH OVER MY SHOULDER as I use Word, Grammarly, InDesign and WordPress to create actual news stories and publish them in print and online. THIS IS SO EASY a Caveman can do it! 

“Travel along with the most feared man in Southern Maryland. So notorious even the mob backed down. Cops who went after him found themselves in federal court on the losing side. His name is Ken Rossignol and he packs a fully loaded Smith & Corona (or at least the digital equivalent).

Ken’s ammo: words. He’s a champion of the First Amendment and an old fashioned pain in the ass”.  

— Dave Statter – Broadcast news reporter WUSA, WTOP in Washington, D.C.; STATter911.com, Statter Communications LLC

Dave Statter

“TAKE IT FROM ME!” —  Dave Statter – Award-winning reporter for WUSA – CBS affiliate in Washington, D. C.

THE COURSE IS NOW OPEN
I look forward to assisting you in establishing your newspaper and or digital news operation. – Ken

TEN MODULES INCLUDED IN THE COURSE:

Module1
MODULE ONE - What do you WANT and NEED to know about starting or rejuvenating your news operation?

Great step by step instructions that have worked for over 28 years

  • How do I know what I am talking about? 
  • Ride along with me on this tour of both soft and hard news coverage
  • News experience that captured the attention of not only thousands of readers but national news networks too
  • Learn from a small town publisher how to entertain readers
  • Experience is the best teacher and this experience is real, not from a textbook or a professor who spouts theories
Module2
MODULE TWO -- Decision Time, plus CARTOONING HARPOONING & FRONT PAGE UNIVERSITY
  1. Define your news coverage 1. Crime 2. Pets 3. Children 4. Women’s health 4. Education 5. Sports 6. General local news 7. Beach Rags Farm News   9. Religion 10. Racing 11. EMS & Law Enforcement 12. Hunting & Fishing 13. Ranching 14. Afro-Life 15. Boating 16. Cooking 17. Real Estate 18. Consumer Issues –YOU KNOW YOUR PASSION!
Module3
MODULE THREE - BUY YOUR INK BY THE BARREL - How to choose a commercial printer who wants your business and will work to keep it

Print, online, podcast, webcast – choose all or one, this course will guide you, advise you and coach you as you decide what to do.

  • Find a printer
  • Decide on a size of your print newspaper. Your printing plant salesperson is a key to helping you on selecting a size that works with your software and communicates to their equipment.
  • How to select a commercial printer
Module4
MODULE FOUR - The news the new way is old hat for today’s generation of readers - today's trends and what they mean to YOU

The news business is full of opportunity for you when the best minds in the business don’t know what to do!

  • So much of the news today never touches a printing press and there are plenty of good reasons.
  • There are many local, regional and national news operations that are digital only while the old newspapers have spent the last twenty years trying to make sense of technology they didn’t understand and didn’t embrace.
  • Proven steps for you to garner digital readers and revenue and keep your print publication alive and profitable
Module5
MODULE FIVE - Paying the bills & yourself

HOW TO FIND ADVERTISERS!

  • How to get to the boss – find out where the boss is hiding!
  • How to price your product
  • The care and feeding of customers
  • Finding revenue with Facebook ads, Google, YouTube, and per-inquiry ads
Module6
MODULE SIX – Survive Your Reporting

The Unforgivable Sin – Boring Your Readers – Avoiding the NEWSPAPER GRAVEYARD

  1. While most news operations operate under the dogma that it is a requirement that the delivery of news must be boring and readers must be informed in such a passive way as to turn to stone while reading your coverage, it doesn’t have to be that way.
  2. How to SHOUT the News or whatever your news niche that you choose.
  3. How to keep your reporting legal but bold
  4. Observing traditional and tested methods of reporting the news 
  5. Staying on solid ground with reporting based on official records 
  6. Great ways to deliver public information to the public that public officials hide
Module7
MODULE SEVEN - TOOLS OF THE TRADE

Selecting software that will make your newsroom hum

  • The one important software that will prevent mistakes
  • Bringing in your equipment in on budget, keeping it up-to-date 
  • Making your local newsroom responsive to your readers
  • Being bold, brash and professional
Module8
MODULE EIGHT - BUILDING YOUR PUBLICATION

HOW TO CREATE YOUR PRINT NEWSPAPER 

  • Choosing software that is intuitive and produces a product compatible with your commercial printer
  • Hiring freelance talent
  • Finding art, photography & graphic design that is affordable or free
  • Avoiding staffing that is not productive
  • Keeping your operation lean and mean
Module9
MODULE NINE - The public says: ‘Publisher, tear down those walls!’ Everyone wants the news for free!

ADAPTING TO THE EVER-CHANGING MARKET & MAKE MONEY

  • The consumers have forced publishers everywhere to remove or drastically alter pay walls
  • The trends in ad revenue and how to snag your share
  • How I provide print newspapers in a digital form and sell copies to my readers
  • Finding the way to sell print newspapers on newsstands and see the sales roll in to your computer each day
Module10
MODULE TEN - CRIME, If It Bleeds, It Leads

CRIME NEWS SELLS – It sells newspapers, brings eyeballs to digital news and builds a fan base

  • How to feature crime news
  • Digging beyond the press release
  • Profile the criminals
  • Expose prosecutors and judges who return criminals to the field of play to prey on the public
  • HOW TO ROOT your news operation in FACTS and THE PUBLIC RECORD
  • Great classic crime films to inspire, educate and learn to live the language of CRIME 
  • DO ALL THIS – and you will give your readers accurate information WITHOUT BORING THEM!

 

SIX AWESOME BONUSES THAT ARE NUTS AND BOLTS TO MAKING YOUR NEWS OPERATION HUM

  • #1
    Four VIP Member Q & A Sessions

    Each VIP member who signs up during the Special Launch Opening will have 

    • Access to FOUR LIVE Question and Answer Sessions
  • #2
    FREE COPIES of THE STORY OF THE RAG and also of LEOPOLD & LOEB KILLED BOBBY FRANKS

    A free print and a digital copy of this book which describes the highlights of my twenty years of operation of ST. MARY’S TODAY from the day I started it to the day I sold it. 

    A free digital download of LEOPOLD & LOEB Killed Bobby Franks 

     

  • #3
    MURDER UNIVERSITY

    The Anatomy of a Murder told in a Photo Essay

     

  • #4
    DAILY SUPPORT
    • Support by email with daily answers to your questions
    • ANSWERS & SOLUTIONS – for commonly encountered problems in news gathering
    • Gain insight from what has worked for me of implementation of strategies and experiences
    • Obtain the latest ideas, trends and action plans for news gathering, publishing and monetization of your business from the regular newsletter
  • #5
    ENGAGE WITH YOUR READERS BY LIST BUILDING

    Tips on building a subscriber list

    • Using Facebook to advertise and promote your news content
    • A promotion method which can bring you thousands of subscribers

     

  • #6
    LAYOUT LABORATORY

    Great tutorials by experts on exactly how to create your newspaper on INDESIGN and lay out news pages, ads and use the many features. 

    Tutorials of HOW TO EXACTLY USE – WORD – GRAMMARLY – INDESIGN – WORDPRESS to build, edit, create and PUBLISH your news operation in print and online.  (These tutorials are in video where you can download them, pause them, replay and repeat at your own pace)

    This mix of professionally produced tutorials by the software makers and USER Tutorial will provide you with the mix of flashy sales concepts with the down and dirty of ON DEADLINE use of the programs.

    Included in this bonus are more than two dozen pages I created for my September 2015 edition of THE CHESAPEAKE TODAY using INDESIGN.

     

  • #7
    MAKE LOCAL NEWS GREAT AGAIN

    For journalists who see dark clouds on the horizon and fear for their jobs – HIRE YOURSELF

    For entrepreneurs that realize that chains might be able to operate auto parts stores but fail to cover LOCAL NEWS

    For readers that are tired of cookie-cutter sameness and want to support a locally-owned news operation.

    STEP-BY-STEP systems – watch over the shoulder as news pages are being designed!

Wondering which way to turn? THIS COURSE IS DESIGNED FOR:

Experienced reporters and journalists who view the next round of newsroom cuts with fear of having their job be next on the chopping block
Entrepreneurs who desire to start a newspaper or news website from scratch 
Existing news operations which want to change, modernize and implement new strategies to remain competitive and keep up with their readers
Non-profits and advocacy groups wishing to effectively reach the public to bring about a positive change and influence policies
Anyone fed up with the politically correct MAINSTREAM MEDIA CHAINS and want to provide readers with a choice that TELLS IT LIKE IT IS!

Stop going around in circles and work these proven steps for success

READERS WILL LOVE IT IF YOU TELL IT LIKE IT IS!

Advertisers are savvy and know if consumers are reading your news - they want eyeballs and will BUY ADS IF YOU HAVE READERS!

Have a knack for getting stories first? - Hire yourself to run your own newsroom

If you are dead serious about your news operation's success and restoring LOCAL OWNERSHIP of NEWS OUTLETS - THIS COURSE IS FOR YOU!

JOIN NOW!

HOW DO I GET STARTED AND HOW MUCH DOES IT COST?

GET STARTED TODAY

  • With your credit card, pay the cost of your course – $1,197.00 
  • Enrollment will close on Nov. 30, 2017, so I can devote my time to assisting those who are taking their first steps in building their NEWS OPERATION
  • A one-time charge with lifetime support 
  • More bonus modules and special videos
  • Everything is designed to make YOUR NEWS OPERATION BLUEPRINT help you achieve success
  • REMEMBER – I GET YOU, AND UNDERSTAND YOUR CHALLENGES! – Ken

THIS COURSE IS NOW OPEN 

30 DAY Guarantee RISK FREE

We offer a 30-day, ABSOLUTELY NO QUESTIONS ASKED GUARANTEE 

Should you feel this course is not a good fit in the first thirty days, just let us know and we will give your money back without hassling you!

FREQUENTLY ASKED QUESTIONS

I live in a remote area without nearby commercial printers, how do I get my newspaper printed?

The course explains how you can have your newspaper printed and delivered to you so you can begin distribution.

My background is in business, does this course help me understand how to accomplish gathering news?

Yes, examples of how to properly gather the facts of a story, check it out for proper sentence structure, punctuation and spelling are included. And, very important, how to make sure your news story is factual, interesting, and holds up to legal standards.  There is no substitute for a legal review prior to publication and proper legal advice should be consulted.

I am an experienced reporter with journalism school background. Will I learn the business end of a news room?

Yes, you are well on your way.  You have the experience needed to gather and write the news.  Methods on how to pay for your newspaper, get it printed and distributed are explained in the course.

Do I need permission from the Government to start up my own news operation?

No. Not in the United States of America.  Residents of other nations should consult legal advice.

You should consult an attorney about setting up an LLC and any business license that might be required but the First Amendment is very clear about forbidding any government interference in your right to operate –

THE FIRST AMENDMENT: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances – 

I have no problem with the cost of the course as a personal consultant would be far more expensive. But what are the costs of starting up?

The course explains how to prepare sales material and how to pre-sell customers ads which will provide you with the funds for your first print edition.

Other costs are shown in approximate values and may vary depending on your location: 

  • Cost of internet hosting and email per month: From $8.99 up
  • Cost of monthly internet plan / TV combo = From $80 monthly up
  • Cost of laptop computer: From $350 up
  • The cost of software packages needed to design and operate a print edition: $50 monthly and up.
  • The cost of designing a website: Free with WordPres. Designers can provide a flat rate of less than $200 but can always run the cost up in the stratosphere – which is not needed. Basic works.
  • The cost of legal consultation: Most attorneys will give the first consultation free of charge. The course explains how to obtain legal services at a rate you can afford.
  • A news operation can be run from your home and thereby removing the costs associated with renting an office.

 

 

IT'S RISK FREE WITH OUR 30-DAY GUARANTEE

LIFETIME MEMBERSHIP
$1,197
one-time payment

The Complete Course of
YOUR NEWS OPERATION BLUEPRINT
IN TEN MODULES

  • ALL BONUSES 
  • ALL FUTURE SPECIAL SESSIONS & VIDEOS
  • ALL FUTURE TRAINING
  • UNLIMITED SUPPORT VIA EMAIL
  • FUTURE UPDATES TO COURSE
  • DOWNLOADS OF ALL COURSE MATERIAL
  • FULL INSTANT ACCESS

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ENTER PAYMENT INFORMATION AT BUY NOW BUTTON ABOVE AND BEGIN TODAY!